TED X (Event Branding) - A TedX event was held at Birmingham City University. The theme of the 2020 university talk was ‘Putting Unity back into Community’. Organisers required event promotional material and branding. I decided to base the branding around hand drawn illustrations. It gave the branding a sense of personality and character relating back to a real life community of people. These illustrations were developed into digital illustrations which showed a community working together. I decided to make sure all the branding included all ethnicity’s and genders to showcase diversity and equality throughout.

TED X (Event Branding) - A TedX event was held at Birmingham City University. The theme of the 2020 university talk was ‘Putting Unity back into Community’. Organisers required event promotional material and branding. I decided to base the branding around hand drawn illustrations. It gave the branding a sense of personality and character relating back to a real life community of people. These illustrations were developed into digital illustrations which showed a community working together. I decided to make sure all the branding included all ethnicity’s and genders to showcase diversity and equality throughout.

TED X (Event Branding) - A TedX event was held at Birmingham City University. The theme of the 2020 university talk was ‘Putting Unity back into Community’. Organisers required event promotional material and branding. I decided to base the branding around hand drawn illustrations. It gave the branding a sense of personality and character relating back to a real life community of people. These illustrations were developed into digital illustrations which showed a community working together. I decided to make sure all the branding included all ethnicity’s and genders to showcase diversity and equality throughout.

TED X (Event Branding) - A TedX event was held at Birmingham City University. The theme of the 2020 university talk was ‘Putting Unity back into Community’. Organisers required event promotional material and branding. I decided to base the branding around hand drawn illustrations. It gave the branding a sense of personality and character relating back to a real life community of people. These illustrations were developed into digital illustrations which showed a community working together. I decided to make sure all the branding included all ethnicity’s and genders to showcase diversity and equality throughout.

TED X (Event Branding) - A TedX event was held at Birmingham City University. The theme of the 2020 university talk was ‘Putting Unity back into Community’. Organisers required event promotional material and branding. I decided to base the branding around hand drawn illustrations. It gave the branding a sense of personality and character relating back to a real life community of people. These illustrations were developed into digital illustrations which showed a community working together. I decided to make sure all the branding included all ethnicity’s and genders to showcase diversity and equality throughout.

FOSSIL (PR campaign & Product design) - This was a competition brief for D&AD awards 2021. I decided to choose the Fossil brief that required a PR-able idea that builds Belief in Fossil as a brand that understands 18-24 year olds need to make time for what matters most to them. The insight that I used for this campaign was; 18-24 year olds do not have a platform where they are celebrated. The only ‘reward system’ for this age group is social media followers to ‘celebrate their success’. I decided to create a product which celebrates selected 18-24 year old extraordinary and authentic success by illustrating their stories on Fossil Tins which are sold as the packaging for Fossil products.

FOSSIL (PR campaign & Product design) - This was a competition brief for D&AD awards 2021. I decided to choose the Fossil brief that required a PR-able idea that builds Belief in Fossil as a brand that understands 18-24 year olds need to make time for what matters most to them. The insight that I used for this campaign was; 18-24 year olds do not have a platform where they are celebrated. The only ‘reward system’ for this age group is social media followers to ‘celebrate their success’. I decided to create a product which celebrates selected 18-24 year old extraordinary and authentic success by illustrating their stories on Fossil Tins which are sold as the packaging for Fossil products.

FOSSIL (PR campaign & Product design) - This was a competition brief for D&AD awards 2021. I decided to choose the Fossil brief that required a PR-able idea that builds Belief in Fossil as a brand that understands 18-24 year olds need to make time for what matters most to them. The insight that I used for this campaign was; 18-24 year olds do not have a platform where they are celebrated. The only ‘reward system’ for this age group is social media followers to ‘celebrate their success’. I decided to create a product which celebrates selected 18-24 year old extraordinary and authentic success by illustrating their stories on Fossil Tins which are sold as the packaging for Fossil products.

NIVEA (Advertising Campaign) - An advertising campaign for Nivea anti wrinkle Cream aimed at predominantly female audience aged 26 plus. I used famous Fine Art portraits to represent the wrinkles on a art canvas. Using the famous pieces, I used the idea of these portraits being aged over time and using the anti wrinkle cream to smooth the texture of their skin.

100 CLUB (Branding) - A new identity was created for 100 Club.