Sincerely, Food - Intro - The content aims to suggest and remind audiences to be more sustainable with food.
Style guide - Logo Anatomy - Elements of the presentation consisted of campaign branding corporate in product sticker banners, mini standee, and digital media.
Style guide - Elements - Visual communication was taken into consideration by reviewing style guides and iconography.
Sticker system - Stickers are developed to identify products while the audience can further explore stories via QR code.
Sticker Mockup - The project selected three sample grocery products: Cabbage, rice, and beef. Chosen ingredients have a different status that can help influence the viewer to witness some food’s background.
Mobile Mockup - After scanning a QR code, users are taken to a mobile website for more information.
Environmental Graphics - Media placed within dining locations - Standees with QR code campaigns and projections show the carbon footprint that customers offset from their meals.
Chuti Chu - Ladies love to dance - Part of illustration practice.
Chuti Chu - Moving mouth - Part of illustration practice. Playing with the illustrative angles and lines of the mouth.