Through my time at BCU I have focused on sustainability within the fashion industry. Greenwashing, ethical supply chains and future sustainability within brands were focused on in every module; more specifically Trend Forecasting, International Retailing and my Independent Final Project concept, Refluence. Refluence was born from my love of pre-loved fashion, and how recycling, reducing and rewearing our wardrobes can make a huge impact on how sustainable the fashion industry is.
Throughout the past 3 years, I have gained amazing opportunities to expand my skillset and industry knowledge. These include travelling to Florence for the Pitti Oumo fashion fair, here I spent a week amongst the most prestigious menswear accessories brands, contributing articles for online magazines all about sustainability which has allowed me to broaden my writing styles and audiences; and university modules including Visual Merchandising have led me to present in front of Selfridge’s head creative departments, which was a pinch me moment.
My time at University and personal achievements have shaped my future career choice. Combining my love of the fashion industry with my personal love for writing; copywriting for a womenswear fashion brand is my dream graduate role.