I am a final year BA (Hons) Fashion Branding and Communication student graduating from Birmingham City University. I am a creative and innovative individual ready to make my mark on the fashion industry through the channels of graphic design, art direction, and fashion communication.
Constantly exploring Creative and Art Direction through the means of Visual Communication and Graphic Design. Researching topics including subcultural identity within the fashion and urban music scenes, class, and youth culture, I am continually inspired by the world around me particularly in relation to unfolding politics of the current climate.
As a magazine and graphic design lover, I balance the use of systematics with aesthetics to produce meaningful and carefully considered designs. My practice is always responsive in nature- whether that’s to a specific audience, concept, or the current climate. I’m continuously looking for new methods to learn and adapt my skill set further, often doing so through independent learning and experimentation.
This is reflected with my dissertation being titled “Long Live The Streets – An Analysis of Mainstream Streetwear’s Identity crisis’, in which I develop a body of research that addresses and analyses the causes of streetwear losing its’ identity as a subculture during its descent into the mainstream.
For my Independent Final Project, I created Gone Fishing, a slow music platform with a publication that focuses on a singular album per issue. As a society, our consumption of music has shifted drastically over the years, mainly due to the technological development in media and playback devices. For many, music consumption has shifted from a main-activity to a side-activity; with H. Weber coining the term passive listening. Music is no longer the centre of our attention, rather being heard whilst focusing on other things. Due to this change in perception music is in danger of declining into unnoticed background noise. Gone Fishing urges followers away from over downloading music, we push followers to rethink the usage and content of their own music libraries, motivating them to facilitate focused, selected, and qualitative music consumption. Gone fishing also offer an unassuming, thoughtfully put-together print publication, each issue inspired by and focused on a singular album.
