I am a fashion stylist specialising in music and lifestyle product categories. During my time at University, I have decided to specialise in this particular area as it has enabled me to combine my two passions fashion styling and music. Throughout the three years of my degree, I have also learnt invaluable skills around branding, content creation and social media which I believe are all transferable to any creative role. I am seeking an in-house stylist or social media/content creation role which will allow me to thrive with the knowledge I already have in both sectors, whilst working as a team and developing my skillset in a dynamic work environment.
Final Major Project:
292: Styling service for upcoming music artists.
After the music industry had been hit by 2020’s pandemic, it caused a halt for live performances and any networking events with a physical crowd (Hall, 2020). Thus resulting in a difficult climate for ambitious upcoming music artists to progress in their careers as they are being deprived of showcasing and promoting their talent and the chance of being exposed to a wider audience. The industry and artists are having to fight back with new innovative ways to utilise music consumption. The styling service works with artists to monetise the digital promotion tools available through content creation via music videos and album art, ensuring they stand out from other artists and receive the recognition they deserve.
292 aims to be the cutting edge of the creative community, representing a wealth of emerging, diverse and innovative up and coming music artists. 292 curates, collaborates and creates to personify the synthesis of music and fashion through contemporary virtual and real life styling.
Dissertation:
The Call of Booty: Based on Cardi B’s body of (t)werk, is “WAP” a feminist masterpiece or does it plays into the hands of traditional, misogynistic attitudes?
During my final year of university, I decided to explore Cardi B’s controversial music video “WAP” in the context of hyper-feminine styling and challenges regarding feminism, accompanied by my own fashion illustrations.
As one of the most prosperous contemporary female rappers, I argued that Cardi defies the stereotype of male domination in the hip-hop industry. My dissertation provides a semiotic analysis of the “WAP” music video, to validate Cardi’s commitment to feminism. I argued that Cardi’s over-performance of hyperbolic depictions of femininity, also known as ‘hyper-femininity’, shedding light on the understanding of societal stereotypes and how women unapologetically reclaiming their sexuality can be frowned upon, this was supported by Sigmund Freud’s Madonna-Whore Complex.
Concluding that Cardi B unsettled the chronicle of the male gaze and control over women’s bodies in the hip-hop industry, consequently creating female empowerment within the hip-hop community.
