Visual of the store front
Facade - Since this building is listed, I had to create a façade which utilised the extensive window space in order to draw in customers
Communication, connections, and the little screen - These are 3 examples of my shop windows which were inspired by social media and were designed to draw people into the space.
Entrance - This space is the start of ever customers user journey, it draws them into the asos world and uses way finding techniques to guide customers.
Interior - Shopfloor, display units, workshops and changing rooms.
Bold/bright and summer season - These planograms are examples of how my custom display unit can be dressed.
Branding Package - I created a coherent branding package to be rolled out over all of ASOS's future stores. Its eye catching and fun just like ASOS!
Project Portfolio - A collection of my project work